Mix butter and sugar on low speed for 1 minute—scrape down sides of bowl and repeat.
Add eggs, vanilla, baking soda and salt and mix on low just until incorporated (15 sec) then speed up slightly for 1 minute. Scrape down sides of bowl and mix again for 1 minute.
Add flour and cocoa powder and mix on low until incorporated (15 sec) then speed up slightly for 1 minute. Scrape down sides of bowl and mix again for 1 minute.
Add chocolate chips and a little bit of love. Mix on low until incorporated. Scoop, roll in sugar. Bake at 385° for 9-11 minutes or until cookies are barely done but still soft and chewy.